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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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Why Millennials Won’t Unplug From Facebook

PRSay

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. Publications such as Fortune , CNBC and ZDNet wrote up comprehensive guides on how users could deactivate or cancel their accounts.

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The 7 Commandments of Video-Streaming Apps

Cision

Meerkat was the darling of SXSW and Periscope was the big Twitter acquisition that stole some of Meerkat’s thunder. Google Hangouts On-Air , UStream and Spreecast are examples of live-streaming video applications that have been around longer and that perform many of the same functions as their upstart brethren.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. But I have a few big “if’s” built in to my reluctant excitement.

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How to Power a Public Relations Campaign with Instagram

5W PR

Wondering if it’s worth the time and effort to build a business account on Instagram? But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. But you can also put new ones in several days later to refresh your post. 07 percent for Facebook.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you check in to a place on Facebook; 3.

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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

However, while I was very used to doing things a particular way during my time as a Digital PR, one thing that I’ve realised is that there are so many great methods you can utilise to achieve positive results by learning from others. Don’t dismiss the pieces with lower engagement as they can still spark excellent ideas.