PR for Anyone
OCTOBER 25, 2023
The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.
Cision
JUNE 12, 2017
Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. Storytelling is the key.
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Burrelles Fresh Ideas
FEBRUARY 27, 2024
Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. Social media platforms like YouTube have proven to deliver significant added views and engagement before, during, and after the game, amplifying the benefits for brands that release their commercials in advance.
Communications Conversations
MAY 11, 2017
Haven’t seen too many brands do this effectively yet, but Walmart seems to have repurposed Snapchat Stories into Facebook/YouTube content (if you’re wondering how to do that, here’s a nice tutorial ). These are the storytellers of 2017. These two are, in fact, Walmart spokespeople.
Critical Mention
OCTOBER 29, 2019
PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.
Stephen Waddington
JUNE 23, 2019
2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4
Konnect Agency
NOVEMBER 16, 2022
While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too.
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