article thumbnail

How to Improve Your Social Media Targeting

Cision

Music and radio. Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority). Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Family and parenting. Food and drink.

article thumbnail

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. According to the Harvard Business Review (HBR), 75% of retail products fail in the first year.

article thumbnail

Importance of PR in Today's Uncertain World

PR for Anyone

to retail to small business, big business, even Wall Street. For business media, this is really all they are covering right now. Most radio stations are equipped for call-in guests so start looking at radio as a means of gaining media exposure. This can also be adapted to with Skype interviews.

article thumbnail

6 Reasons Why Every Company Should Work With Influencers

5W PR

So using an influencer who has followers that primarily fit the same description as those you believe will be the most likely to purchase your brand means that unlike a magazine, radio, or television ad, you target the group most likely to buy from you. For new and small businesses, influencers are still a very real option.

Company 88
article thumbnail

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. I listen to a few radio stations throughout the day, and they always do this. They’re just looking for news blurbs.

Crisis 78
article thumbnail

How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

We may even get to a future where you get stuff you didn't even order—because a retailer anticipated your needs. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. They would have needed a huge TV or radio budget 20 years ago to do the same thing. Anticipating a grocery run?