6 Quick Tips to Keep Up with Social Customer Service

prTini

Social customer service can be especially complicated for small brands, since customer expectations don’t adjust for the size of your customer service team. I think small brands are often surprised to find that outsourcing social customer service can be more affordable than they might think.

Chats with Chip: Scott Monty on Building a Consultancy to Help Navigate Digital Transformation

Media Bullseye

Chip cited the need for PR professionals and communicators to understand the business side of the operation, while Scott discussed the need for strategies to be connected to business goals. It really needs to be about business goals.

Radio 86

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

We focus on working with non-profits, small businesses, women CEOs and business owners. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on? “Nail the elevator pitch.”.

Rebuilding after hurricanes: How storytelling can drive recovery

PR Daily

Small businesses face particular challenges, having lost customers, inventory, and office space. Grim though those estimates are, recovery and even renaissance is possible for small businesses, especially if they can tell their stories in a compelling way.

56 Communications and Public Relations Jobs Available Now

Media Bullseye

Manager of Government Relations (Senate focus), National Federation of Independent Business, Washington, DC. Manager of Government Relations (House focus), National Federation of Independent Business, Washington, DC. Communications Associate , Small Business Majority, Washington, DC.

5 tips for creating content without eating up your workweek

PR Daily

Whether you’re composing informative blog posts or penning emails to drive business objectives, these techniques can help you streamline the process without sacrificing quality. Releasing content every single day and then going radio silent for a week and a half will turn off an audience.

Radio 158

#FuturePRoof Podcast: robots to try at home

Stephen Waddington

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. It would be wrong to deny that media relations is part of public relations but our business is so much more. In 2019 as Past President she’ll be developing the relationship with the CBI and Federation for Small Business.

Radio 79

Effective marketing strategies for startups

PR Daily

Offline, channels available to PR and marketing pros remain the same: Radio and TV, print publications and trade shows. For more on these tactics and how you should be marketing and positioning your startup or small business, check out the Colour Graphics infographic below

What a marketing firm did when a former client killed Cecil the lion

PR Daily

What should a small business do when a former client kills one of the most beloved animals in the world and the social media backlash turns into a tidal wave? One of the biggest benefits of a small company is the flexibility of roles.

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Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Ira Glass, one of our nation’s most celebrated storytellers and host of the popular radio show “This American Life,” says, “Great stories happen to those who can tell them.” Every picture tells a story and your business can too.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio.

6 Reasons Why Every Company Should Work With Influencers

5W PR

So using an influencer who has followers that primarily fit the same description as those you believe will be the most likely to purchase your brand means that unlike a magazine, radio, or television ad, you target the group most likely to buy from you.

How to write alluring content for online audiences

PR Daily

in the Global Business & Economics Review conducted by Boston University found that “There appears to be a general lack of a strategic framework for thinking about communities, as most firms in the study were not monitoring, integrating and leveraging social media adequately.”

Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision.

Behind the Headlines with Phil Andrews

Cision

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. I believe there are large gaps in the industry, as we are largely missing the perspectives of the minority community because of their small percentage in the PR and Communications industry.

Radio 211

How to make your key messages interesting

Public Relations Sydney

They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. And when you’re being interviewed for TV, radio or in print, you will feel better prepared.

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6 ways live videos link TV to social media

PR Daily

Landino explains that through live videos, Facebook is instantly giving small businesses the targeting abilities they’ve sought for a long time. Baby boomers lived through transformations in the radio and newspaper industries.

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Why journalists should respond to PR pros’ emails

PR Daily

In a lot of cases, PR pros will gladly accept a curt "no" over radio silence. Relevant, but too busy to cover: I don't have room on my calendar to cover this right now, but I'll keep your client in mind for future stories. Journalists have a serious communication problem.

5 ways to land a story in top-tier publications

PR Daily

“How fast can you get my business featured in The Huffington Post. ?”. Your business is never as exciting as you think it is, but if you tie it to a current event or trend and pitch it that way, you’re on the right track.

8 tips for marketers on a budget

PR Daily

Here some ways you can market your business with a limited budget. Smart small businesses with a limited budget often use guerilla marketing to compete with huge companies. Create a referral rewards program where you reward your customers for referring business to you.

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7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. Not only does the site provide great advice to PR pros, its team also disseminates current PR and marketing news updates involving today’s top businesses.

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. If a campaign doesn’t work you still have a billion-dollar business, right? How do you grow a business in that position?

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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. I posed the same question to a small business owner. Business has recovered, by the way, but he still doesn’t get a paper.

How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Business. Music and radio.

The Top 50 Social Media Influencers on Twitter

Cision

Digital Marketing Strategist, author, lawyer & Rutgers Business School instructor. Freelance writer and business blogger. He helps businesses grow their revenue. He is also the co-founder and chairman of Likeable Media and the New York Times best-selling author of “Likeable Social Media” and “Likeable Business” Is there a #SocialMedia #genderdivide ? Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. When the world’s most powerful person speaks, it makes sense to listen carefully.

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How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

AI has massive potential to make our lives and businesses more successful. We need to start asking questions about our businesses, industries, and careers in the coming age of AI. This levels the playing field for smaller businesses. In businesses.

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. When the world’s most powerful person speaks, it makes sense to listen carefully.

Viral 52

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. When the world’s most powerful person speaks, it makes sense to listen carefully.

Viral 52

Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

Tech, The San Francisco Chronicle, VentureBeat, Men''s Fitness,CNET, Mashable, PlayBoy Radio and many more. Jacobson is the Director of Public Relations at Retrevo.com and the author of 42 Rules of Social Media for Small Business. Jennifer Jacobson knows no fear.