6 Quick Tips to Keep Up with Social Customer Service

prTini

Social customer service can be especially complicated for small brands, since customer expectations don’t adjust for the size of your customer service team. Set reminders or use quick fifteen minute calendar blocks a few times per day to make community engagement a habit, making sure even during the busiest days you don’t go radio-silent on social. I think small brands are often surprised to find that outsourcing social customer service can be more affordable than they might think.

Managing the Challenges of Bad Publicity

Critical Mention

Both big and small businesses are subject to receiving various forms of negative comments and publicity. While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. If your business receives negative publicity, whether you feel the statements are true or not, be sure to remain calm.

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Chats with Chip: Scott Monty on Building a Consultancy to Help Navigate Digital Transformation

Media Bullseye

Chip cited the need for PR professionals and communicators to understand the business side of the operation, while Scott discussed the need for strategies to be connected to business goals. Scott agreed with this observation, explaining that the company has five partners with equity stake, who discuss and share opinions regarding clients and opportunities, but Scott and his co-partner, Tim Hayden, ultimately run the business operations.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

She won an Emmy in 2008 as a Field Producer at CBS 2 News Chicago and then became spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection in 2014 where she spearheaded the communication strategy for several high profile policies such as: house sharing ordinance (Airbnb); rideshare entering the Chicago marketplace (Uber and Lyft); Chicago’s minimum wage increase; amended tobacco and liquor laws; and more than 60 consumer protection campaigns.

How-to Publish a Methodology

ReimaginePR

Decide on the radio button beside No if you would like to conceal that item from pupils. Career Change Professional Advancement Business Development Search for individuals working in the company or at a particular business which you need to target for your merchandise or service and request a chance to talk about what you provide. You may also answer questions which show you’re knowledgeable and extend value on your small business area.

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Rebuilding after hurricanes: How storytelling can drive recovery

PR Daily

Small businesses face particular challenges, having lost customers, inventory, and office space. Grim though those estimates are, recovery and even renaissance is possible for small businesses, especially if they can tell their stories in a compelling way. New Orleans’ small businesses rebounded after Katrina and triumphed. As organizations and small businesses rebuild, here are some things to keep in mind: Pay attention to details.

Importance of PR in Today's Uncertain World

PR for Anyone

to retail to small business, big business, even Wall Street. For business media, this is really all they are covering right now. Most radio stations are equipped for call-in guests so start looking at radio as a means of gaining media exposure. In this crazy time that we are suddenly thrust into, I want to share the importance of PR and what your role can and should be. You have expertise in a subject matter. We all do.

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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

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56 Communications and Public Relations Jobs Available Now

Media Bullseye

Manager of Government Relations (Senate focus), National Federation of Independent Business, Washington, DC. Manager of Government Relations (House focus), National Federation of Independent Business, Washington, DC. Communications Associate , Small Business Majority, Washington, DC. Outreach Manager , Small Business Majority, Colorado. Digital Engagement Editor , National Public Radio, Washington, DC. Looking for a new career opportunity?

5 tips for creating content without eating up your workweek

PR Daily

Whether you’re composing informative blog posts or penning emails to drive business objectives, these techniques can help you streamline the process without sacrificing quality. Releasing content every single day and then going radio silent for a week and a half will turn off an audience. Most prospects want to see a brand several times before they even think about doing business with it.

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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

The easy-to-share reports allow up to share real time progress on client campaigns and even link directly to broadcast and radio coverage. We’ve also added an education arm to the business when we launched Jelly Academy ! The Academy allows our team to educate small business owners and entrepreneurs so they can be better equipped to run their marketing campaigns.”. Who is Jelly Marketing?

BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work.

Remote lawmaking changes the game for public affairs pros

PR Daily

Local radio and podcasts should be considered as well. Elected officials are also still on the go during this pandemic and are listening to local radio as they move from place to place.”. Engaging local news is a tricky business in 2020, and recent layoffs and shuttered outlets aren’t helping to get your news in front of local audiences. With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets.

#FuturePRoof Podcast: robots to try at home

Stephen Waddington

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. It would be wrong to deny that media relations is part of public relations but our business is so much more. In 2019 as Past President she’ll be developing the relationship with the CBI and Federation for Small Business.

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Effective marketing strategies for startups

PR Daily

Offline, channels available to PR and marketing pros remain the same: Radio and TV, print publications and trade shows. For more on these tactics and how you should be marketing and positioning your startup or small business, check out the Colour Graphics infographic below Of all the reasons that startups fail, the lack of a market and poor marketing are consistently among the most prevalent and addressable.

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. PR helps small businesses build brand awareness and credibility.

What a marketing firm did when a former client killed Cecil the lion

PR Daily

What should a small business do when a former client kills one of the most beloved animals in the world and the social media backlash turns into a tidal wave? In responding to this crisis, we have identified several key takeaways that other small businesses can use when they get caught in the middle of controversy. Our message was based in fact: The business relationship between Page 1 Solutions and Palmer’s practice had been nonexistent for years.

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Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Ira Glass, one of our nation’s most celebrated storytellers and host of the popular radio show “This American Life,” says, “Great stories happen to those who can tell them.” By building altruism – the “buy-one-give-one” philosophy – into its business model, Bomba has sold 900,000 pairs of socks and, of course, donated as many in the process. Every picture tells a story and your business can too.

Behind the Headlines with Phil Andrews

Cision

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. I believe there are large gaps in the industry, as we are largely missing the perspectives of the minority community because of their small percentage in the PR and Communications industry.

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Following criticism that many small businesses didn’t receive money from the Paycheck Protection Program, but global chains such as Shake Shack did, the fast-food brand announced it was returning its $10 million loan.

6 Reasons Why Every Company Should Work With Influencers

5W PR

So using an influencer who has followers that primarily fit the same description as those you believe will be the most likely to purchase your brand means that unlike a magazine, radio, or television ad, you target the group most likely to buy from you. For new and small businesses, influencers are still a very real option. Find another new or small business who shares your target demographic.

How to make your key messages interesting

Public Relations Sydney

They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. Make them original Make your key messages unique and specific to your business in order to differentiate your business from its competitors.

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

Steve Smith: Good afternoon, and welcome to Open for Business. Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County.

How to write alluring content for online audiences

PR Daily

in the Global Business & Economics Review conducted by Boston University found that “There appears to be a general lack of a strategic framework for thinking about communities, as most firms in the study were not monitoring, integrating and leveraging social media adequately.” Many small businesses fail to use social media at all, missing out on many opportunities to network with their local community or reach out to prospects.

6 ways live videos link TV to social media

PR Daily

Landino explains that through live videos, Facebook is instantly giving small businesses the targeting abilities they’ve sought for a long time. Baby boomers lived through transformations in the radio and newspaper industries. Generation X and Y grew up to see TV industry’s transformation (“video killed the radio star”) and the rise of the internet. The explosion of live video into the social media world has forever changed the way we consume digital content.

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Why journalists should respond to PR pros’ emails

PR Daily

In a lot of cases, PR pros will gladly accept a curt "no" over radio silence. Relevant, but too busy to cover: I don't have room on my calendar to cover this right now, but I'll keep your client in mind for future stories. Business News Daily , a resource for small business owners, entrepreneurs and job seekers. Journalists have a serious communication problem. We like to vent about bad PR practices, and sometimes it's well-deserved.

5 ways to land a story in top-tier publications

PR Daily

“How fast can you get my business featured in The Huffington Post. ?”. Your business is never as exciting as you think it is, but if you tie it to a current event or trend and pitch it that way, you’re on the right track. Small businesses and startups can take full advantage of newsjacking, too. Tier 2 and smaller media outlets can also provide your business exposure, third-party credibility and traffic.

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8 tips for marketers on a budget

PR Daily

Here some ways you can market your business with a limited budget. Smart small businesses with a limited budget often use guerilla marketing to compete with huge companies. When you are a small business with a limited marketing budget, it makes sense to partner with other complementary businesses. Not only do you both win when your businesses succeed, but there is added credibility when another business recommends you.

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. If a campaign doesn’t work you still have a billion-dollar business, right? How do you grow a business in that position?

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7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. Not only does the site provide great advice to PR pros, its team also disseminates current PR and marketing news updates involving today’s top businesses. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed.

Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. I posed the same question to a small business owner. He hit some hard times during the recession and said that all the bad news in the paper, on TV, and on the radio depressed him, so he dropped his subscriptions and only listens to satellite radio in his car. Business has recovered, by the way, but he still doesn’t get a paper.

The Top 50 Social Media Influencers on Twitter

Cision

Digital Marketing Strategist, author, lawyer & Rutgers Business School instructor. Freelance writer and business blogger. He helps businesses grow their revenue. He is also the co-founder and chairman of Likeable Media and the New York Times best-selling author of “Likeable Social Media” and “Likeable Business” Is there a #SocialMedia #genderdivide ? Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Twitter allows you to target by keywords (which could be helpful in some contexts), lets you create a mirror profile to another Twitter handle (a rival business, perhaps), and to target by language, device, et cetera. Business. Music and radio.

How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

AI has massive potential to make our lives and businesses more successful. We need to start asking questions about our businesses, industries, and careers in the coming age of AI. This levels the playing field for smaller businesses. In businesses.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. ” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio.

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. It’s the small business on the corner that now has access to the same sophisticated tools only the big guys used to, and now they can get their voice out and reach more customers, create jobs and become a hub in their local community.

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Facebook offers e-commerce tool, J&J drop talc baby powder, and United introduces ‘CleanPlus’ initiative

PR Daily

The company’s co-founder and chief executive, Mark Zuckerberg, announced the feature in a Facebook Live session discussion on how it was “helping with the economic recovery efforts”: Live sharing some new product updates for small businesses and discussing our work helping with the economic recovery efforts. Live sharing some new product updates for small businesses and discussing our work helping with the economic recovery efforts.

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Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. It’s the small business on the corner that now has access to the same sophisticated tools only the big guys used to, and now they can get their voice out and reach more customers, create jobs and become a hub in their local community.

Viral 40

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. It’s the small business on the corner that now has access to the same sophisticated tools only the big guys used to, and now they can get their voice out and reach more customers, create jobs and become a hub in their local community.

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