Waxing UnLyrical

OCTOBER 19, 2016

What makes Public Relations unique within the communications and marketing mix? The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. Social media, is, well, unmediated , which means there’s even less control. Regaining control.

Publicity 40

Publicity Analysis Measurement Survey 40

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

Axia PR

DECEMBER 18, 2017

Getting your messages to the right audiences is key in effective public relations. There are two types of communications in PR: controlled and uncontrolled. 5 key factors for conveying company messages effectively. It’s important to know the different channels and platforms and the best way to use each of them.

Communications 59

Communications Company Publicity 59

Solo PR Pro

FEBRUARY 22, 2022

How can it relate to your current career? And to do that, you want to be featured in a prominent PR publication at least one time a month for the next year. For instance, you could think up article ideas, compile a list of editors to reach out to and read the publications you’d like to be featured in. What does that mean to you?

System 77

System Measurement Course Writing 77

PR Fuel

MAY 6, 2021

An effective press release will give you the attention of the general public through its media coverage. Since then, press releases have become commonplace in public relations. It can give the writer some control in an otherwise uncontrollable situation. Important Information Relating to Your Company.

Examples 104

Examples Writing Product Launch Crisis Management 104