Print Publicity Retail Viral 
Prohibition
JULY 21, 2023
The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 million views.
ImPRessions - Crenshaw Communications
JUNE 7, 2017
In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” Here are some reasons why. Goliath myth.
Cision
NOVEMBER 30, 2015
Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.
Prohibition
JULY 10, 2019
Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”.
Mark My Words
MARCH 6, 2018
Despite the complaints and expressions of regret, the discount retailer racked up its most successful trading since 1990. For anyone who works in the business of promotion – a vocation now given the respectably anodyne title of ‘Public Relations’– the tactical manipulation of controversy is the lifeblood of publicity.
Mark My Words
FEBRUARY 23, 2018
Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. For the promotor -long before their vocation became consolidated into the respectably anodyne title of ‘Public Relations’- the manipulation of controversy is the lifeblood of publicity. In any case an outcry erupted.
MaccaPR
FEBRUARY 10, 2015
Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire.
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