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The Well Written Press Release Series #11: Socialize It

ISEBOX

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Write for the Platform. Pinterest: This platform is all about the imagery.

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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

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5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Take all of that baggage and consider this: marketing professor Jonah Berger writes that before we share something on social media we evaluate its “social currency. Good is good…which is to say it’s scalable, rather than “viral” This is where I tell you how to make all of your Facebook posts go viral.

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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

If you’ve got some viral posts, then you’re ready for that “ebook.”. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. Design Custom Visual Content to Share on Pinterest. Pictures and videos can be pinned to Pinterest boards.

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The 2021 Oscars predictably failed to capture the public interest

NewsWhip

The chart above shows the total engagement (which comprises Facebook likes, comments, and shares, Twitter influencer shares, and Pinterest pins) to web coverage of the Oscars over the last 48 hours on the day of the event through the following day. The viral stories about the 2021 Oscars. NewsWhip users can access the dashboard here.

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The Top 50 Social Media Influencers on Twitter

Cision

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

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2019 Meeker Report Highlights

Solo PR Pro

Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22).

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