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The 2021 Oscars predictably failed to capture the public interest

NewsWhip

The chart above shows the total engagement (which comprises Facebook likes, comments, and shares, Twitter influencer shares, and Pinterest pins) to web coverage of the Oscars over the last 48 hours on the day of the event through the following day. The viral stories about the 2021 Oscars.

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The Well Written Press Release Series #11: Socialize It

ISEBOX

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family.

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NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

This chart is a ranking of publishers based on the total engagements their web content about machine learning drove. This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest. What forms of engagement does it cover?

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How to Spy on Your Competition & Steal Their Secrets

Cision

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

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The Top 50 Social Media Influencers on Twitter

Cision

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Only 13% of ‘online’ adult males use #Pinterest. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Mathew Ingram – @mathewi.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

This is not the case in the era of the social web and I would argue never has been. Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter.