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Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. The post Why Small Businesses Need a Media Database appeared first on Cision.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Technology companies. Startups and small businesses.

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Tech Tools We Love for Solo PR Pros

Solo PR Pro

Sighted is an online invoicing tool perfect for small businesses and solopreneurs. Newspaper Map. Newspaper Map allows you to find and translate online newspapers from all over the world. What is your current favorite, can’t do business without it, tool? Free tier and free trial for paid tiers available.).

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. The process and techniques for effectively attracting leads, and converting leads, varies greatly from business to business.

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Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) Anyone working with any technology these days (even scissors) saw this coming.

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Marketing Has a Best Practices Problem

Contently - Strategy

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

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Maxim Behar in the "Reasonably. Responsibly. Dialogically" series

Maxim Behar

Also, 20 years ago, to be successful in the public sphere and business, it was important to be involved in politics, as well. And this has led to the fact that politics is done by enthusiasts who tell themselves: "I want to change the world, I want to make Bulgaria a better country to live in and do business".