Sword and the Script

MARCH 29, 2016

A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman. The evening news at major networks covered the story along with “virtually every newspaper in North America.” The Comics Professor PR Stunt.

Television 60

Television Course Newspapers Reputation 60

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Her clients have been featured in O Magazine, US News and World Report and Time. . “No” is sometimes good.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Bianchi Biz Blog

JUNE 21, 2021

I’m an autos and business reporter for The Detroit News. Some of the most fun I’ve had as a reporter has involved traveling to Washington, D.C. Some of the most fun I’ve had as a reporter has involved traveling to Washington, D.C. I later went home to report out a story about the end of The Vindicator.

Meeting 96

Meeting Report Automotive Real Estate 96

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Earned media refers to media coverage that is not paid for, such as when a journalist writes about an organization in a newspaper or magazine.

Interviews 101

Interviews Publicity Technology Social Media 101

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. More cognitive, behavioral and neurosciences shaping reporting and delivery. However, they aren’t necessarily tied to it; 73 percent report using it for less than two hours per day.

Journalism 120

Journalism Trends Local Print 120

Bianchi Biz Blog

OCTOBER 15, 2020

We went from pitching and coordinating on-site, face-to-face interviews and media meetings at key industry conferences, shows and events to attending these conferences, shows and industry events virtually with very limited (and somewhat unfulfilling) online media interaction.

Media Relations 76

Media Relations B2B Media Conference 76

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. It may be a literal space like a billboard or a section of a newspaper or magazine page. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent.

Publicity 65

Publicity Small Business Advertising Advertising 65

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. I’m old-school and so, I look at my own newspaper, The Washington Post , The Wall Street Journal , The New York Times.

Journalism 120

Journalism Conference Internal International 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In 1962 the Pilkington Report recommended a second BBC channel, a separate service for Wales, and the restructuring of ITV. "In

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. But the reporter didn’t respond, despite my experience, intuition and persistence. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60