Burrelles Fresh Ideas
AUGUST 2, 2023
In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!
PRSay
JANUARY 8, 2019
Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.
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Burrelles Fresh Ideas
MARCH 5, 2024
Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.
Critical Mention
FEBRUARY 4, 2020
Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!
Landis PR
APRIL 12, 2021
They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. What is the wackiest story you have covered? Oh, where to start?
5W PR
APRIL 9, 2019
Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. A business that finds tangible ways to improve its community may have more resources than just one individual to make an impact.
Sword and the Script
JUNE 18, 2019
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
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