how-pr-analytics-has-changed-the-media-monitoring-and-measurement-landscape 
Burrelles Fresh Ideas
MARCH 5, 2024
With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. And it’s not just public relations.
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?
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Critical Mention
JUNE 10, 2020
In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. .
Mindful Marketing
JULY 15, 2015
The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. 6 as reported by Ragan’s PR Daily in January. By Seedepth.
Stephen Waddington
DECEMBER 30, 2019
This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.
Sword and the Script
DECEMBER 26, 2023
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.
ImPRessions - Crenshaw Communications
MARCH 16, 2021
As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. It has a user base of 1.6 In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers.
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