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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. . But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

Privacy 294
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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after. I’ve never looked back.

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Want More Fans? See 3 Brands’ Secrets

Cision

Once McDonald’s pinpointed the public’s assumption that it had a secret contract with Coca-Cola, its communication team corrected the information and spread the real facts in a story that was distributed via social media. Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I His friend, Jeff, a partner at a prominent local accounting firm, reached out to Stu about potentially working with him.

Meeting 131
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An Honest Look at My APR Journey

PRSay

It’s no surprise then that in my third year in the industry, I decided that I wanted to look into earning my Accreditation in Public Relations. One year later, I passed the Examination for Accreditation in Public Relations and officially became an APR. It’s going to make you a better public relations professional.

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How to Choose a PR Strategy, Part 2 of 6: Traditional environment

Shift Communications

Another example of a traditional environment is the telecommunications industry. Brand-building strategies such as social media awareness campaigns, large-scale advertising, press tours, and national/top-tier publication outreach work best in a traditional environment. Name five mobile providers in your head.

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How to Effectively Communicate Your Rebrand

Cision

Before you make the news public, share it with all important stakeholders. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions.