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Nonprofit Local News Gains Steam

PRSay

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Like other nonprofit news organizations, The Record relies on donations to continue operating. Opportunities for independent journalism.

Nonprofit 174
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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

Strategy 102
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How We Made Our Chapter Event More Inclusive

PRSay

Here are other examples of the DE&I efforts we made for our conference, which might help spark ideas for your next event: We ordered treats for the opening night reception from Cookie Cart , a Black-led nonprofit in north Minneapolis. Leah Kondes is the diversity and inclusion officer for PRSA’s Minnesota Chapter.

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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. At the risk of sounding old, 2010 seemed like just yesterday.

Trends 167
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S&T Live Recap: Melissa Vela-Williamson, APR, on Building a Professional Network

PRSay

She decided to build a career in public relations instead, but she has found opportunities to work for animal welfare. Public relations can intersect with any passion you have,” she said. During her last semester of college, Vela-Williamson saw another student’s presentation about public relations as a possible career.

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Behind the Headlines With Fred Lake

Cision

I then became an editor of the school newspaper, and later, a reporter in college. That work helped me to land my first PR job as a publications specialist for a hospital—ergo my entry into health care PR. These include physicians, providers, payers, public health and patients. I was hooked. Health care affects everyone.