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The Most Important PR Measurement Tool You’re Not Using

Cision

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Two blog posts each week becomes a permanent SEO-friendly knowledge base. In the B2B realm, when the basic parameters of offerings are equal such as price, specifications, and product quality, the more subjective measures of value can become deciding factors. Long-form helps close the deal.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Not utilizing the knowledge and experts you have. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

Real-time social media monitoring is essential in measuring your content strategy. As a writer, she sees her purpose in producing and sharing relevant content with people who are willing to expand their knowledge base and learn something new for themselves. You can connect with her on Facebook. SCHEDULE A DEMO.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I would advise marketers to measure twice and cut once. It should be a real blast for anyone looking to improve their knowledge base. Influencer marketing is becoming extraordinarily sophisticated.

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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

This certification course consists of six lessons that discuss customer journey mapping, and HubSpot tools such as help desk, knowledge base, and customer feedback. Service Hub Software Certification : The Service Hub Software Certification demonstrates your ability to execute an inbound service strategy using HubSpot's Service Hub.