article thumbnail

The Most Important PR Measurement Tool You’re Not Using


While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

article thumbnail

What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

It includes features such as ticketing, knowledge base management, live chat, customer feedback collection, customer satisfaction tracking, and automation tools. You can measure website traffic, lead generation, email engagement, social media reach, and more to gain insights to make data-driven decisions.

article thumbnail

Book Review: The Nowhere Office – Reinventing Work and the Workplace of the Future

Wadds Inc.

Public relations is a knowledge-based profession in which much of the day-to-day can be done remotely, but it still requires people skills and human interaction, which the author explicitly states won’t go out of fashion – Hobsbawm positions them clearly as part of the essential mix of successful, productive knowledge work.

Fashion 52
article thumbnail

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Two blog posts each week becomes a permanent SEO-friendly knowledge base. In the B2B realm, when the basic parameters of offerings are equal such as price, specifications, and product quality, the more subjective measures of value can become deciding factors. Long-form helps close the deal.

article thumbnail

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Not utilizing the knowledge and experts you have. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

article thumbnail

Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

Real-time social media monitoring is essential in measuring your content strategy. As a writer, she sees her purpose in producing and sharing relevant content with people who are willing to expand their knowledge base and learn something new for themselves. You can connect with her on Facebook. SCHEDULE A DEMO.

article thumbnail

AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays


Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I would advise marketers to measure twice and cut once. It should be a real blast for anyone looking to improve their knowledge base. Influencer marketing is becoming extraordinarily sophisticated.