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The Most Important PR Measurement Tool You’re Not Using


While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

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Book Review: The Nowhere Office – Reinventing Work and the Workplace of the Future

Wadds Inc.

Not since the industrial revolution has work undergone such intense and rapid change,” she writes. She has been on the Committee of CIPR Scotland, a CIPR Pride judge, and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base. It takes time for writing and filming — and a strong, informed point of view. Content shapes a personal brand.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Not utilizing the knowledge and experts you have. SEO writing is a vital PR skill today. DivvyHQ Content Challenges Report). 888 243 3470.

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

In short, getting good at writing email subject lines is essential to successful niche marketing. Real-time social media monitoring is essential in measuring your content strategy. Jilian Woods is a freelance journalist and a contributing writer having more than two years of writing experience. Critical Mention.