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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

But first, it’s important to understand how HubSpot brands each of its suite of tools, called “hubs.” It includes features such as ticketing, knowledge base management, live chat, customer feedback collection, customer satisfaction tracking, and automation tools. And that’s a great question.


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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( DivvyHQ Content Challenges Report).

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. The familiarity it creates will only help build a brand and name recognition within the target niche. Custom visuals: Anything that accentuates branding and appeals to a specific niche will help with SEO. SCHEDULE A DEMO.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays


Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. 55% Able to preserve brand consistency as marketing goes digital. When it’s so conspicuous for a brand, you begin to see diminishing returns. I would advise marketers to measure twice and cut once.

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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

This certification course consists of six lessons that discuss customer journey mapping, and HubSpot tools such as help desk, knowledge base, and customer feedback. Service Hub Software Certification : The Service Hub Software Certification demonstrates your ability to execute an inbound service strategy using HubSpot's Service Hub.