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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. No category was left untouched. But shared media was where Barbie shone brightest.

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Barbie dominates August brand coverage

NewsWhip

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter.

Brand 78
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Legit hangs onto the top spot in our November Facebook publisher rankings

NewsWhip

Legit’s 17 million engagements were enough to keep it at the top of the list of most engaged publications for November 2022, despite The Daily Mail also receiving around 17 million. The Daily Mirror’s focus on sport paid off again as its five top stories were all about soccer, with the World Cup a big part of that success.

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How soccer’s European Super League crisis unfolded in the media

NewsWhip

This move, one that was supposed to “ save the sport ,” backfired spectacularly on all 12 teams, becoming a PR and marketing disaster as public outcry opposing the league poured in both digitally and physically. . Let’s take a look at the public reaction to the news, as well as which outlets were driving the most engagement.

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A Case for Marketing Ethics

Mindful Marketing

As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse. The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings.

Ethics 94
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The biggest news pages on Facebook in Germany, Spain and Italy for 2022

NewsWhip

Public engagement on Facebook can be fickle, so we decided to look at which sites have found continued success with their Pages in these countries and if their usage is enough to keep Facebook in the game as a top competitor when it comes to educating the populace on the world’s happenings. Defensa Central also performed well, with 12.1M

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These were the top publishers on Facebook in January 2022

NewsWhip

While other publications have fluctuated up and down in recent months, the Daily Wire has seen engagement in the mid-30 million range for the majority of the last few months. The rest of the top three was made up of British publications, with the BBC jumping from fourth to second, and the Daily Mail falling from second to third in the list.

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