PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. We define media very broadly, from traditional print media to the gossipmonger with a following on social media.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. We are sticklers for measuring all outcomes. Measurable. Good PR hinges on relationships. Report (Specific.

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR is a social science.

Government 103

Government Education Print Ethics 103

Maxim Behar

JANUARY 11, 2024

There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" Maxim: In all these 30 years I have done thousands of interviews for colleagues who want to work in our company, and I always have only one requirement. In newspapers, I would say it's even impossible. and “Where are you from?”

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 66% said newspapers. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% How this is done really matters.

Marketing 66

Marketing Survey Study B2B 66

Bad Pitch Blog

OCTOBER 5, 2008

To the stubborn ones I offer a solution: Want print? If you are on a top-notch blog or even in the (*ugh) newspaper, you need to DO something with it, send it to folks with a “I’m sure you saw this” note or post it everywhre. But gosh darn it – there are ways to measure everything if you work hard enough to cooperate.

Print 40

Print Web Measurement Exercises 40

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. Data-driven. Journalistic.

Content Marketing 111

Content Marketing Marketing Media SEO 111