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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. They also brought along a hot pink mechanical bull to various Austin venues for an activation that showcases that Visible is wireless without the “bull.”. We also have an incredible internal creative team, 39 North.

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Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. This could be in written blogs, headers, internal links and URLS.

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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

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Avoid These “Bad-PR” Awards

ImPRessions - Crenshaw Communications

The granddaddy of “best” and “worst” lists, Ranker is actually a digital media platform for opinion-based, crowdsourced rankings on everything from “The Most Annoying Social Media Fads Ever” to “Most Shocking Stories from Whole Foods.” Don’t be snarky.

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Traveler Expectations for In-Flight Technology

Cision

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. The availability of in-flight Wi-Fi was a selling point for travelers, surfacing in 15 percent of social discussion.

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How to use Twitter Audience Insights for Marketing

Shift Communications

You also get mobile data such as wireless carrier and device types. However, my organic reach is significantly more international. You get lifestyle information such as interests and TV genres (thanks to Twitter’s TV integration). What Do You Do With This Info?

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. SM: I look at our challenges in two ways: internal and external.