A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association
Sword and the Script
JANUARY 14, 2020
I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. SM: I look at our challenges in two ways: internal and external.
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