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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195
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The marketer’s challenge of the shrinking attention span

PR in High Definition

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Why accuracy in content marketing is important. The Check, Please!

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The Golden Rule of Measuring Communications

Doctor Spin

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

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CIPR CPD completed – easy, fun, free

Stuart Bruce

The database also has third-party activities which is where my 20 points for Communicate’s Reputation in Oil, Gas and Mining conference came from. Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points. CIPR Wikipedia Best Practice Guidance – 5 points.

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PR Interviews: Michael White Lansons

Norton's Notes

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. Twitter’s approach to open data also makes measurement easy. Without a doubt it’s online reputation. What happens in-between those times is a daily mystery, keeping my career exciting.

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How to Get On in New Communications: Be Nice

ZudePR

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). An example of a hero of free authority: Jimmy Wales of Wikipedia.” Stuart is an international PR adviser, speaker, trainer, and blogger.