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Why monitoring external factors is key to corporate reputation

Onclusive

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195
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CIPR CPD completed – easy, fun, free

Stuart Bruce

World Communication Forum regional conference in Kiev – 10 points. Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points. International Air Transport Association global crisis communications summit – 20 points.

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PR Interviews: Michael White Lansons

Norton's Notes

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. Twitter’s approach to open data also makes measurement easy. Organisations have influence over online conversations but only if they invest their money in the right places; invest in community.

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28 Observations from 28 Months as a Solo PR

ZudePR

Spot on, Wikipedia. 4: Get Involved in Communities I’m a runner. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. My answer was nice, but internally I was seething. I have no intention or desire to “grow the business”.

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How to Get On in New Communications: Be Nice

ZudePR

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). An example of a hero of free authority: Jimmy Wales of Wikipedia.” Stuart is an international PR adviser, speaker, trainer, and blogger.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164