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MediaPulse | A Weekly Media Round-Up

Cision

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ?

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. The Internet and social media have transformed the way people access information.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors). RW: The advantage is I have learned a lot.

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Influencer Insights: Media Moves and Intel for April 4

Beyond PR

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves? Gilgoff also has extensive editorial experience from his time as senior editor at U.S.

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How OhioHealth increased their newsroom coverage by 889% in one year - Part 2

Presspage

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. And social media also sits at that table. What are we doing?"

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. 5) You don’t promote your product enough.

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PRoust Questionnaire: Helen Slater

PR Conversations

Or they think it’s only about media. In the “real” world, where I meet with people I like, who hold similar values to mine (and where they like to enjoy themselves). To leave the field of interior design and go into journalism–that eventually led me into PR. High-quality thinking and good, ethical practices.