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Instagram Video Changes: Is Longer Better For Brands?

Cision

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Think tutorials, campaign kickoffs and product launches.

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Integrating TikTok Text into your Marketing

5W PR

The change comes after Elon Musk rebranded TikTok into X, and Meta introduced its own text-based social media platform, Instagram Threads. Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production.

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Navigating the Evolving Beauty PR Landscape in 2024

5W PR

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. These partnerships bring authenticity to the brand and help reach a wider audience.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

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How to Leverage Influencer Partnerships for Skincare Brands

5W PR

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

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Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Fake followers, bots, and influence pods have become a real problem , especially on Instagram.

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Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. But these Top 3 tips should help you with a specific strategy on Twitter (especially since we already covered Facebook and Instagram ).

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