Cision

MARCH 30, 2016

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Think tutorials, campaign kickoffs and product launches.

Instagram 120

Instagram Video Brand Branding 120

5W PR

SEPTEMBER 8, 2023

The change comes after Elon Musk rebranded TikTok into X, and Meta introduced its own text-based social media platform, Instagram Threads. Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production.

Product Launch 78

Product Launch Marketing Video Education 78

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination. Be true to your brand. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Analytics 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Marketing turns to creative to stand out from the clutter . No one has really cracked that code yet.

Marketing 187

Marketing Content Marketing Data Social Media 187

Konnect Agency

FEBRUARY 26, 2021

Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. This brand strategy agency recommends all campaigns touch on owned, earned and paid components that fall into three buckets: storytelling, content and community. Content is everything that touches the consumer.

Brand 52

Brand Branding Marketing Storytelling 52

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Photo credit: Instagram; Stone Mountain, Atlanta. My 5 Most Popular Posts of 2015 via @profkrg.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60