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How to Spy on Your Competition & Steal Their Secrets

Cision

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Implement viral marketing tactics. Cool infographics.

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Healthcare Communication Strategies During Pandemic

5W PR

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Over the years, healthcare PR has evolved from the days when mentions in the media were considered a success. Adopt content formats that employees can relate to.

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Talking Points Podcast: Real-Time Marketing “War Rooms” are Dying

Communications Conversations

“See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. . “7 reasons PR pros should fire a client” [link]. Content Strategy 2015: Marketing, Mobile, and the Enterprise“.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Implement viral marketing tactics. Cool infographics.

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Guest Blogging for PR Pros

Solo PR Pro

If you’re heavily entrenched in the numbers-end of PR (like Google Analytics or mobile marketing growth stats), it’s easy to offer up your findings in a blog post. If there is a common problem (social media gaffes, for example) that you’re seeing often, blog about it. Infographics. Back to that data. Crowdsource.

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105 Tips for Successful Social Media Marketing

Beyond PR

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

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The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. Viral Marketing: The Hope, Hype and Helplessness. Anchor text links in press releases too are another example.

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