Remove category company-news
article thumbnail

A 6 Step Guide in Setting up Sentiment Analysis for your PR Coverage

The Resolution Blog

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. News content for these campaigns rarely contain descriptive words about the government agency or viewpoints on the campaign per se. So where do you start? What Are Your Needs?

Analysis 156
article thumbnail

Is PR is sending more pitches during COVID-19? [PR Tech News]

Sword and the Script

Here’s the list of PR technology companies I’m watching. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence. The company says the average number of daily pitches was 13 in February and just 10 in January. Probably not.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

105 Tips for Successful Social Media Marketing

Beyond PR

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

article thumbnail

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. The New York Times.

article thumbnail

25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

article thumbnail

25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

article thumbnail

Media relations is thriving

Stephen Waddington

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.