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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

Education 111
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. WebpageFX predicts that by next year, 90% of online content will be video.

Video 149
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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

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Search Engine Optimization is a PR Pro’s Friend

Solo PR Pro

This was confirmed thanks to a recent seminar hosted by the Philadelphia Public Relations Society (PPRA). Contextual relevance speaks directly to content marketing. Do your clients see the value of content marketing? The panelists at this seminar suggested mining these three areas: Original Research/Data.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

There has been a drop in event-based training: conferences and events have dropped by 6% to 41%; and seminars and roundtables have dropped in rating by 16% to 27%. The mean percentage of marketing budgets spent on digital/ social media remains at 16%, the same as last year. Methodology. The total sample size in 2015 was 280 adults.

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Back to School: 4 Resources to Brush Up on Marketing

Cision

Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Design a website. The cost: Free.

Resources 120