category industry-news 
ImPRessions - Crenshaw Communications
AUGUST 19, 2020
But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story.
ImPRessions - Crenshaw Communications
JANUARY 30, 2018
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
APRIL 23, 2019
Yet new funding rounds are a dime a dozen. To maximize the news value and cut through the noise, you need the right funding announcement strategy. Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. See this post for more PR storytelling tips.
Sword and the Script
APRIL 12, 2022
In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews. PR tech news mentions.
Sword and the Script
MAY 5, 2020
For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Some of the larger PR tech vendors have been slow to recognize podcasts as an important emerging category of media. They’re ceding the field to marketing.”
PR 20/20
MAY 23, 2017
For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. Search Engine Journal publishes articles for every level of search expert.
Cision
DECEMBER 2, 2016
In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. No longer does launching a product, introducing a new innovation or announcing “new news” guarantee that a brand will generate coverage and conversation.
Expert insights. Personalized for you.
334 
Let's personalize your content