PR for Anyone

FEBRUARY 15, 2023

Offer to provide additional content or resources. Offer to set up an interview with a subject matter expert. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. How do they cover the news?

Pitching 130

Pitching Media Interviews Video 130

PR for Anyone

MARCH 10, 2022

I keep getting emails from attendees about all the interviews they are landing – yay! So step 1 is mindset, and then step two is how to pitch. Make sure you know the Get PR Famous Formula and how to use it. But what happened was, is we pitched the media and they saw immediate results. I have so many resources.

Media 130

Media Pitching Television Interviews 130

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? Here are my top four blunders, with some advice on how to improve. 1) They think an interview is just about answering questions.

Interviews 60

Interviews Media Training Training Trends 60

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. The real-time news cycle and how it impacts in a crisis.

Training 113

Training Crisis Media Training Crisis Management 113

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information.

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

AUGUST 25, 2022

Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise.

Pitching 130

Pitching Media Insurance Insurance 130

PRSay

AUGUST 30, 2022

Of course, using video demands that executives know how to speak on-camera. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Ford’s CEO Jim Farley is excellent at it. Give employees hope.

Employee 87

Employee Real Estate Video Internal 87

wiredPRworks

NOVEMBER 11, 2016

I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. View all shows—including free downloadable resources—at InfluenceProsPodcast.com. And, here's a quick transcript from my interview via the site. It’s a range.

How To 63

How To Brand Branding Local 63

Prohibition

JANUARY 24, 2022

To assist you in developing an effective crisis management strategy, our team will give you crisis communication plan templates and other resources. Prohibition PR know how to deal with diverse types of audiences and change their minds. We know how to employ a certain tone of voice, as well as what words to say and how to express them.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

MAY 25, 2018

If they cover you, they want to know how many page views you can deliver to them. They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.”

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

Mora Communications

AUGUST 31, 2015

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

Media 49

Media Local Insurance Insurance 49

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it. Understand newsworthiness.

Report 172

Report Local Media Pitching 172

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? A simple google search of “new laws in [state] 2022” gives you quite a few resources.

Pitching 130

Pitching Strategy Publicity Media 130

The Proactive Report

FEBRUARY 20, 2017

How to create a Twitter list. Learn how to take great photographs, how to edit images and make ‘eye-candy’ social posts. When they get there offer them easy-to-use resources that will help them do their job. An expert database so they can swiftly find someone in your company to interview. Your newsroom should have.

Digital PR 113

Digital PR System Banking Infographics 113

Communications Conversations

JULY 18, 2019

And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. Although it was long overdue, the timing seemed right to interview this PR Rock Star. Regardless, I treat every media interaction with integrity and honesty.

Local 94

Local Course Community Interviews 94

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. ’ This train of thought is a highly creative process. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

Bad Pitch Blog

JUNE 9, 2010

I invited reporters to interview him after his morning workout the day of the big event - he was training for trials - and provided them with all sorts of background details on my client, and his connection to the Olympian, as well as the goal of the visit, etc. FYI: my client was training with him and was also interviewed.

Case Study 52

Case Study Construction Interviews Training 52