Cision

OCTOBER 20, 2016

Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina. They gave me the opportunity to work with clients in virtually every sector – education, healthcare, criminal justice, housing, hospitality.

Television 120

Television Public Affairs Pitching Healthcare 120

Reputation Us

OCTOBER 12, 2015

Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger. My best public affairs advice: Employees should be addressed first and foremost, not last. Communicate with them before the media, and before social media.

Employee 60

Employee Communications Public Affairs Internal 60

Landis PR

DECEMBER 18, 2023

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. Zach: Yeah.

Data 78

Data Media Analytics Energy 78

Mindful Marketing

JULY 28, 2015

We use every tool in the PR toolbox to do that, including inbound marketing and social media. In terms of industry focus, healthcare, manufacturing and professional services are sweet spots for us. An interesting aspect of our work is that we find ourselves doing more and more public affairs work.

Interviews 50

Interviews Communications Storytelling Marketing 50

Sword and the Script

AUGUST 2, 2016

I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. I’ve served in Army Public Affairs for nearly 17 years now. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Communications Conversations

MAY 13, 2015

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Although she’s only a junior, she’s already held internships with the Atlanta Falcons, Bloomingdale’s, and Children’s Healthcare in Atlanta, and has been selected to intern at Coca-Cola this summer.

Groups 60

Groups Internal International Conference 60