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What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

We preach it to our clients and put it in our company handbooks. The limits of PR’s influence While PR agency teams work to help shape and manage a client’s reputation, they’re not always open about the limits of our work. In PR, as in most businesses, transparency is a good thing. We can influence, not control.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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A Social Media Policy Can Prevent Online #Fails

David PR Group

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Define social media.

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Managing an Online Reputation – A practical book for dealing with a social media crisis

Norton's Notes

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. The book is broken into 16 chapters, plus an epilogue, all of which make up three different parts.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239
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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Also, congratulations to Fleurie Amorette (a first-time chatter!)

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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. With certain crises, you will need to halt your usual daily chatter on social media or post an update on your website’s homepage. Her team leads social media, PR, creative and blogging for the brand.

Crisis 40