Google Knowledge Base Reputation Writing 
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base. It takes time for writing and filming — and a strong, informed point of view. Content shapes a personal brand.
Polaris
AUGUST 28, 2014
That way Google won’t downgrade your site if they see a ‘not found’ error.”. I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. Start by defining your knowledge base at a high level.
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