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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

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Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence. The Crisis Information Gap. For global companies, reputation is the new gold.

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How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR.

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Reputation on social media – Comms must own it or lose it

NewsWhip

So, how are communications professionals stepping up to the challenges of this new, wider media ecosystem? The “Clash and Turmoil”. “Four decades ago, Walter Cronkite concluded his broadcasts of the CBS Nightly News with the words, “And that’s the way it was.” ” -Martin Gurri, The Revolt of the Public. .” That was then.

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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. While based on the US experience, the piece has relevance for the Australian PR practitioner. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

How to find content and cultural trends | 4:41-5:03. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. Paul Quigley, CEO and Co-Founder, NewsWhip. Lauren Powell: Sure.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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