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Addressing the Working Class inequality gap in the creative industries

Stephen Waddington

Social mobility in the Creative Economy: Rebuilding and levelling up? They dominate key creative roles in the sector, shaping what goes on culture, media, and television. It calls for an intersectional approach, recognising that promoting social mobility is integral to wider efforts to address inequality and exclusion.

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2015 State of the News Media Report

The Proactive Report

And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Podcasts: Digital and mobile developments have also broadened the world of audio. Key trends.

Report 100
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How COVID-19 will impact PR practice and skills

Stephen Waddington

In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance.

Crisis 151
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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

Disability encompasses a wide range of variations far beyond mobility impairment. Along those same lines, a recent study conducted jointly by the Institute for Public Relations (IPR) and Voya Financial found some frustrating inconsistencies. It’s time for brands to embrace disabilities with that same passion.

Brand 90
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How to Improve Your Social Media Targeting

Cision

Financial -> (Income, Net Wealth). Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Movies and television.

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

Where children’s television once reigned supreme as a vehicle for sales of kids’ brands, the marketing of children’s toys now often hinges on having the right social media influencer, many of them children themselves,” says Dr. Parents need to ensure their child continues to receive a well-rounded education and exposure to different experiences.

Brand 83
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Media relations is thriving

Stephen Waddington

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.