Remove Film Remove Media Remove Product Launch Remove Social Media
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The Media Kit: What To Include

Doctor Spin

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Here we go: Quicklinks What is a media kit? What is usually included in a media kit? How do you structure a media kit?

Media 52
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. The love Millennials and Gen Zs have for the 2004 film is strong enough that a simple campaign like this is arguably more effective than creating something entirely new for the new film. We loved this!

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” The clock is ticking!

Film 180
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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The lines between paid and earned media are blurring.

SEO 204
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Video Production – Unsure on where to start?

Prohibition

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. The beauty of video production is that it can be as expensive or inexpensive as you like.

Video 62
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CAUSE NOW WE’VE GOT ‘BRAND LOVE’: Lessons in Marketing from Taylor Swift

Konnect Agency

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. Examples of owned content are the images and content that you publish on your social channels. No matter your personal feelings about Ms.

Brand 52