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Newsjacking – An SEOs approach to improving rankings

Buzzstream

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. For example. Understand links.

SEO 71
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Two blog posts each week becomes a permanent SEO-friendly knowledge base. It takes time for writing and filming — and a strong, informed point of view.

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Everything is measurable and measured.

SEO 204
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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Finally, our videographer Jon films each episode, does post-production editing and adds captions. Kiki sends this to a transcription service.

Video 153
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. Virtual events.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tracks include content strategy, core content concepts, future of content, and content management and measurement. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e.

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When The Media Plays Scrooge

Waxing UnLyrical

Second, videotaping it is necessary to ensure the "lack of ruined commute" is captured on film. Why dont you film it - especially the smiles on peoples faces and then email the station? Mark as read Approve comment First of all, I think those same commuters probably felt they had their ride home "ruined" by Joshua Bell, too.

Media 89