Film Marketing Storytelling Television 
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.
Mindful Marketing
MARCH 12, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing February’s Black History Month was an important reminder of the impactful roles people of color have played in our world. Doing so also may steal a sense of pride from African Americans today.
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PR in High Definition
NOVEMBER 29, 2021
These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. For example, when Google Chrome launched in Thailand, local insight revealed that Thai consumers enjoy traditional storytelling.
wiredPRworks
SEPTEMBER 3, 2018
Cassandra Brooksbank is a commercial director currently in pre-production on her first action film, Thieves Die Alone. Hollywood action films seem like an unlikely platform to promote gender equality, but to really change the way women are viewed in our culture, Hollywood Blockbusters must showcase more heroic women. Lady Macbeth.
ReimaginePR
SEPTEMBER 19, 2015
The same principle applies in film. I’d be assigned a script and my job was to read it and assess whether or not it was worthy of putting the money into developing it into a television series or movie. As marketers, we have to think like script writers, musicians and even real estate agents. Many marketers message-stuff.
Beyond PR
SEPTEMBER 6, 2016
Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.
Communications Conversations
JUNE 28, 2018
It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR.
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