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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return. The exception may be local and hyper local print that connects directly with communities. Fashion and design Fashion meets personal protection equipment (PPE).

Tourism 118
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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. Her company allows for clients to target specific media to advance their objectives to obtain esteemed TV bookings and influential online and print media. Heather West. westlevyPR.

Twitter 77
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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Prior to Alice Riot, I had zero background in fashion or apparel. How long have you been in this job/field? I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106
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Credit Union Times: CU Crisis Planning Essential

Reputation Us

” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site.

Crisis 60
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Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing

Sword and the Script

There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration. When a business thinks about marketing as an investment , it works in a similar fashion, especially for business-to-business (B2B) organizations. Photo credit: Unsplash.

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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. The blend of social media reach and trust in specific personalities can really amplify a campaign. Read on to find out how to craft the best collaboration. Don’t count out influencers for B2B PR.

B2B 191