PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. I’ve seen “sure cures” for this or that, new exercise programs, teeth whitening concoctions, fashion trends, and so much more.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

PR for Anyone

APRIL 9, 2020

This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. If you have a business related to something that happens in the winter mainly, it's going to be hard to pitch that story in July. It's something that matters. That's relevant.

Media 130

Media Television Exercises Newspapers 130

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Intuit reinvented itself six years ago as a provider of services to small businesses. The more you exercise those creative muscles, the stronger they become.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. What is the “theme” of your business story? They tell stories.

Pitching 40

Pitching Media Small Business Writing 40

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

FEBRUARY 20, 2018

When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. If a campaign doesn’t work you still have a billion-dollar business, right? Here’s a simple exercise to show the power of a brand. Remember, if it isn’t NaCl it isn’t salt.

Technology 61

Technology Marketing Retail Interviews 61