Ethics Newspapers Pitching Storytelling 
PRSay
JANUARY 8, 2019
In today’s media environment, pitching reporters and editors has become a lost art. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan.
PRSay
FEBRUARY 7, 2024
Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. I didn’t understand how to craft a good pitch and how to pitch a story. PR professionals and journalists have very similar skills.
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Cision
JUNE 10, 2015
Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.
Cision
MAY 4, 2016
Before you pitch a journalist, you must think about how your story adds value for your audience. It’s all storytelling. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? I find that some young professionals don’t read newspapers or influential websites.
Cision
AUGUST 9, 2016
In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” If you can pack your pitch into 140 characters, do it. How did this happen?
Sword and the Script
SEPTEMBER 8, 2020
It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. All the basic advice still applies (timeliness, relevancy and newsworthiness). Don’t dangle “exclusive” for a mediocre idea. Give our services a try.
Communications Conversations
MAY 3, 2016
Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program. Her hardy work ethic and commitment to the school’s PRSSA/PRCA chapter has been apparent. Nominated by Kristie Aylett, Tulane University.
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