Mindful Marketing
DECEMBER 20, 2023
So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” I felt for Grant in this predicament, but I also was very glad that he not only recognized there was an ethical issue, he was conflicted enough by it that he wanted to talk about it.
Prohibition
FEBRUARY 13, 2024
Instagram’s engagement driving caption polls Instagram has rolled out an exciting change, introducing interactive polls within captions which were previously exclusive to Instagram Stories. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.
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Contently - Strategy
SEPTEMBER 20, 2022
Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is particularly likely with high-performing content that achieves some degree of viral reach.
Newsfile
FEBRUARY 28, 2024
praise-filled posts on Instagram. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.
PR in High Definition
JULY 22, 2019
The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.
MaccaPR
SEPTEMBER 13, 2016
The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. That inspired Lochte to double-down on the false story on his Instagram acco unt and then swear to NBC-TV that “we wouldn’t make this up.” But he did, oh how he did. and she could be jiving me too,’” says Austin.
Cision
AUGUST 26, 2015
How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ?
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