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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

Instagram’s engagement driving caption polls Instagram has rolled out an exciting change, introducing interactive polls within captions which were previously exclusive to Instagram Stories. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., praise-filled posts on Instagram. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Native Advertising? sponsored posts).

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The Top 50 Social Media Influencers on Twitter

Cision

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Social is branding, but unlike traditional advertising—it’s more human. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! Jay Baer (@jaybaer) August 19, 2015. CMO of Meddle.it.

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Event Marketing Is Back, Baby: Two Experiential Experts Examine The ‘Fearless Girl’ Campaign

MaccaPR

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. More metrics, eh? Maybe yes, but maybe no.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

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