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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Director of Communications, Enterprise Real Estate Company (>1000 employees).

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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Implement a “need-to-know” policy, where employees, contractors, and partners only receive information relevant to their roles. Limit Disclosure. Enforce Non-Disclosure Agreements (NDA).

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. And when told they’ll lose their jobs, employees are just as shocked today. Garg came to represent accusations that corporations treat employees as expendable units.

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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. Social media has become a centerpiece for brands’ reputations. Are they getting twice as many Likes from their Facebook posts?

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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat. But some media have responded with charges of “tribalism,” “virtue signaling,” and “imposing a worldview” on employees.

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Business’s Best Path to Racial Justice

Mindful Marketing

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized.

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PR Isn’t Just for Big Businesses?

Victorious PR

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but We are the go-to agents and PR specialists for personal branding for startups and entrepreneurs, real estate professionals, cryptocurrency projects, and more.