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Why Companies Should Be Training All Employees to Use Social Media

Cision

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement.

Training 120
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. I also manage the Life Time newsroom website and LinkedIn page.

Radio 167
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15 big mistakes that are ruining your LinkedIn profiles

Norton's Notes

The world’s defacto professional B2B social network LinkedIn has changed the landscape of business networking, and with the recent buyout by Microsoft , is only likely to grow in influence and be added more and more to our daily life. I am going to be honest here and say I like some of LinkedIn and I hate other aspects of it.

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? But their rights are quite limited, and both employers and employees need to know where to draw the line to respect each other’s privacy rights to know certain things, and keep others private.

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Winning the talent war: How to rise to the challenge of building your employer brand

PR in High Definition

Added to the impact on your brand reputation, high levels of staff turnover can also be very costly to the business, with research by Oxford Economics showing that staff turnover costs the British economy at least ÂŁ4.13bn every year, as new employees can take up to eight months to become their most productive.

Brand 48
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13 lessons I learned from 1,300+ coffee meet-ups over 13 years

Communications Conversations

We did a social media training together at Pinehurst–the birthplace of golf in the U.S. Commenting on a LinkedIn post. A few years later, she called me again for help getting a better handle on her LinkedIn profile. Or, it could be simple complimentary comments on a LinkedIn post. Then, he hired me.

Meeting 68