Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR.

Publicity 87

Publicity Banking YouTube Social Media 87

Bad Pitch Blog

OCTOBER 20, 2011

'As we noted in an earlier post, Deirdre Breakenridge did a quick guest post for the Bad Pitch blog. She talks about the need for an inside-out approach to social media, having a purpose behind social media efforts and the need for PR people to step out of their comfort zone to truly assume the role of the hybrid PR professional. As the skill set continues to broaden, "complacency will not get you to the strategy table.

Social Media 70

Social Media Media Pitching Twitter 70

PR Conversations

OCTOBER 21, 2011

Guest post by Josh Greenberg, PhD. Hepatitis: autoimmune cell. Establishing the scenario. In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40

Waxing UnLyrical

OCTOBER 20, 2011

This is a story about subtext and listening in social media. I returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla. It was lovely; I got to catch up with so many of my friends whom I don’t get to see except at this conference, make several new ones, and also meet Bill Dorman and Adam Toporek for the first time (we recognized each other immediately across a crowded room, how cool is that?).

Social Media 78

Social Media Hotels Media Conference 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

OCTOBER 19, 2011

Let me just say first that I’m writing this with the certainty that one of you PR pros will fly out of nowhere, tackle me to the floor, and pin me there with a stern lecture straight from your training about how to do this. But here goes. I’m going to be discussing how to deliver bad business news in print, which I think is more important because of the fact that people keep records of bad news the way they keep lottery tickets: just in case.

Print 75

Print Writing Web Training 75

Waxing UnLyrical

OCTOBER 18, 2011

In the first half of 2011, Facebook’s revenue hit US$1.6 billion. How much of that revenue comes from tiny Malta? I would guess that it’s probably not more than 0.05 per cent, making us barely a blip on the radar. As we know, being the small guy hidden away in the corner can have its advantages. While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guide

Guidelines 60

Guidelines Hotels Facebook Groups 60