Thu.Dec 07, 2023

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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world. See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more.

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17 PR Metrics For Comms Teams 

Onclusive

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR.

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24 Marketing and PR Experts Share Insightful Advice for 2024

Garrett Public Relations

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% last spring (based on the fall 2023 CMO … 24 Marketing and PR Experts Share Insightful Advice for 2024 Read More » The post 24 Marketing and PR Experts Share Insightful Advice for 2024 appeared first on Garrett Public Relations.

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Onclusive Clips – How Broadcast Monitoring Fits Into Your PR Plan

Onclusive

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests. Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field.

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How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention

Agility PR Solutions

Nurturing your relationships with customers is a crucial part of the B2C business model. Your goal isn’t just to make a one-time sales deal, but to delight your customers with such a positive experience that it generates repeat business. On this page, we’ll explain where brand tracking comes into the picture, and how you can […] The post How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention appeared first on Agility PR Solutions.

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Onclusive Clips – How Broadcast Monitoring Fits Into Your PR Plan

Onclusive

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade?

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The Complete Social Media Listening Guide for Public Relations

Prowly

Do you really need social listening to see the full scope of your public relations activities? Imagine you saw the impact your strategy has on your brand’s reputation, but had no way to prove it without looking at the bigger picture. Social listening software, like Prowly, helps to examine your brand’s presence everywhere people might […] The post The Complete Social Media Listening Guide for Public Relations appeared first on Prowly Magazine.

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ICYMI: Bulldog’s top 10 posts in November offer year-end overview of agency performance, and a look ahead at PR’s use of AI in 2024

Agility PR Solutions

As temperatures began to drop across most of the country, Bulldog’s traffic kept heating up, with November turning out to be the best month of 2023 (thank you all!). As is customary, some year-in-review articles began appearing last month, along with forecasts of what we might expect in what’s sure to be a transformative 2024. […] The post ICYMI: Bulldog’s top 10 posts in November offer year-end overview of agency performance, and a look ahead at PR’s use of AI in 2024 appeared first on Ag

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Thanksgiving and Black Friday bring Target the most brand coverage in November

NewsWhip

Earned media is unpredictable. While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued t

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Contact center CRM: 3 ways it boosts CX and enables sales

Agility PR Solutions

The satisfaction of your customers is the most important. Successful businesses understand that it’s not just about the products or services offered, but about the overall experience. This is where Customer Relationship Management (CRM) becomes crucial, especially for contact centers. Let’s explore how effectively utilizing CRM can lead to a significant increase in customer satisfaction. […] The post Contact center CRM: 3 ways it boosts CX and enables sales appeared first on Agility

Brand 101
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Perseverance, hard graft and teamwork define Hall of Famers

Steve Barrett on PR

PRWeek’s Hall of Fame 2023 class represents the values and qualities that underpin the best of American business and culture.

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2023’s Top 10 Meet the Media Profiles

Bianchi Biz Blog

It’s been seven years since we launched the Meet the Media blog series, and in that time, we have featured more than 160 journalists who cover the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets. Through this series of profiles, the featured journalists have shared their thoughts and insights for more beneficial interactions and relationships with public relations professionals in t

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Tips For Informing Your Follow-Up Strategy

OnePitch

Starting with an initial idea, crafting a compelling pitch, and sharing your story with a journalist mark the initial stages of your PR efforts. However, what should you do if you don't receive a response? Most importantly, how? Crafting the right follow-up message, timing when you should send it, and how you increase your pitch’s value in your next outreach efforts are all keys to receiving a response.

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Tis the Season…for Informational Interviews

HMA Public Relations

It's the time of informational interviews and Abbie Fink is sharing some points that she has learned from recent conversations. From following up to thank you notes, learn more in this blog post.

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10 Types of Intelligences: Howard Gardner’s Theory

Doctor Spin

According to research, there are several types of intelligences. Traditionally, intelligence was viewed narrowly, often limited to linguistic and logical-mathematical abilities. However, Howard Gardner’s theory of multiple intelligences broadens this perspective, introducing a more holistic and diverse understanding of human capability. 1 Gardner, H. (1983).