Cision

JULY 20, 2017

Ask anyone in the comms industry, two of the biggest earned media challenges we face are, 1: targeting the right content through the right channel to the right influencer, and 2: when all is said and done, attributing meaningful business value to said engagement. We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points.

Communications 0

Communications YouTube Analytics Instagram 0

The Resolution Blog

JULY 20, 2017

Nobody would disagree that linking your online PR coverage to the impact on a client’s website is a valuable thing to do. Did anyone visit our site from the link in that coverage? Did anybody that visited…actually do anything. Like download something, give us their email or earn us some money? You can get answers to this stuff with Google Analytics.

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Analytics Google SEO Data 136

The Proactive Report

JULY 20, 2017

Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough. And now that technology is shifting the power from brands back to customers, there are new ways to learn just about everything about your current and potential customers.

Analytics 145

Analytics Small Business Mobile System 145

Prowly

JULY 20, 2017

Nowadays, starting and developing an online business is no trivial task. For as many hardships as these stores currently face, there are plenty of little-known bits of advice to help encourage substantial growth. Here are three to keep in mind. The post 3 Nifty Hacks to Grow Your E-commerce Business appeared first on Prowly Magazine.

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How To 116

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

JULY 20, 2017

A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood. Chatham House is a building at Number 10 St. James’s Square, London, UK. It’s home to an independent policy think tank known as Chatham House, the Royal Institute of International Affairs. The building gave its name to a rule created by the Institute in 1927, aimed at promoting openness in meetings.

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Meeting Internal International Policies 109

Communications Conversations

JULY 20, 2017

I’ve “known” Sarah Matsumoto for a long time now. But, for many of those years, that relationship was mostly based on interactions on Twitter and Facebook and seeing Sarah at events around town from time to time. Recently, I started a new relationship with Sarah’s current employer, Patterson Dental, and I’ve had the chance to get to know her a bit better.

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Corporate Agency System Meeting 0

Axia PR

JULY 20, 2017

It’s been quite a busy summer for Disney. With a fair share of controversy, it’s safe to say Disney’s public relations team has been working hard all summer long. If you’re not familiar with the headlines, here’s what’s been going on at Disney in 2017 and three PR lessons you can learn from Mickey and crew.

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Publicity Crisis 63

Beyond PR

JULY 20, 2017

Ask anyone in the comms industry, two of the biggest earned media challenges we face are, 1: targeting the right content through the right channel to the right influencer, and 2: when all is said and done, attributing meaningful business value to said engagement. We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points.

Communications 64

Communications YouTube Analytics Instagram 64

HMA Public Relations

JULY 20, 2017

We have to hand it to the scammers who adjust their communications tactics to fit the times! Just take a look at what Alison received in the mail recently. [Click below for more]. The post The Nigerian Prince has Discovered Snail Mail! appeared first on HMA Public Relations.

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Publicity Communications 49

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Communications

Stern + Associates

JULY 20, 2017

The dreaded RFP. Template proposals. Wildly off-base recommendations. Cumbersome presentations. Let’s be honest. Finding and hiring the right PR, communications or marketing partner can be challenging, not to mention expensive. The post Why Strategy Workshops Trump Traditional PR Proposals appeared first on Stern Strategy Group.

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Strategy Groups Communications Marketing 77