Institute for Public Relations

JUNE 5, 2023

This blog is provided by the IPR Behavioral Insights Research Center We’ve started to get glimpses into what AI means for the comms and PR professions, and not all the news is good… As AI has burst onto the scene, no one has missed the fact that it will have huge ramifications — not only … Continue reading ChatGPT: A communicator’s friend or foe?

Blogging 105

Blogging Technology Communications 105

5W PR

JUNE 5, 2023

Sustainability has become a key issue for consumers and businesses alike in recent years. As a result, companies are increasingly adopting sustainable packaging practices in order to reduce their environmental footprint and improve their brand image. That means sustainable packaging can improve a company’s PR and brand image. In fact, sustainable packaging has started playing a key role in a company’s reputation and brand image for a few years now.

Brand 88

Brand Branding Reputation Consumer 88

Agility PR Solutions

JUNE 5, 2023

If you’re a business owner, you can’t have failed to notice that you have a lot of competition. If you’re not aware of your competitors, then it’s time to look more closely at them, even though that might not be a comfortable thing to do. The more you know about your rivals, the more you […] The post 3 ways a well-written press release can help market your business appeared first on Agility PR Solutions.

Marketing 86

Marketing Publicity 86

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

JUNE 5, 2023

Are you frustrated with the poor conversion rate of your eCommerce store? Is your eCommerce marketing able to yield the most for your business? Overview Ecommerce has been one of the most lucrative business models, especially in the retail sector, where convenience and ease of shopping with new-age technologies are reshaping the whole shopping experience […] The post Top 5 digital marketing best practices for eCommerce brands in 2023 appeared first on Agility PR Solutions.

Brand 86

Brand Branding Marketing Retail 86

Agility PR Solutions

JUNE 5, 2023

Like so many other things, in-person business events took a near-fatal blow during the pandemic, and in the resulting virtual era, many wondered if they would ever return at all, not to mention return to its glory days of being a significant business-generating strategy and networking opportunity. But according to new research from events industry […] The post New events industry study finds in-person attendees have returned, but ROI challenges persist appeared first on Agility PR Solution

Study 78

Study Industry Strategy Marketing 78

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. We report on the four main freight modes: air cargo, ocean shipping, rail/intermodal and commercial trucking. FreightWaves is a 5-year-old startup based in Chattanooga, Tennessee.

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Meeting Automotive Media Transportation 76

Agility PR Solutions

JUNE 5, 2023

Content has always been king, but thanks to the burgeoning creator economy, it now has a business empire of its own—and business is booming! Now a thriving industry unto itself, new research from music licensing platform Epidemic Sound provides insights into the present state of content creation, the hurdles creators encounter, and their expectations for […] The post The future of the Creator Economy: How content creators are leveraging new revenue strategies and AI to thrive in the evolvi

Industry 78

Industry Strategy Publicity 78

Stern + Associates

JUNE 5, 2023

In this episode of Minds Worth Meeting, public relations, marketing, and Gen-Z expert Mark Beal joins Stern PR’s Kenny Conrade. Mark, a public relations professor at Rutgers University, has published several books for and about Gen-Z, including 101 Lessons They Never Taught You In College , 101 Lessons They Never Taught You In High School About Going To College , and most recently ZEO , a book outlining the leadership profiles of Gen-Zers as they continue to climb the corporate ladder.

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Meeting Publicity Sports Groups 62

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PRSay

JUNE 5, 2023

During season 1 of the highly regarded PBS series “ America Outdoors with Baratunde Thurston ,” the host has explored the country, finding coal miners turned beekeepers in Appalachia, backcountry pilots in Idaho, birders in Minnesota’s Arrowhead Region and signs of life in Death Valley. There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay.

Storytelling 60

Storytelling Tourism Travel Local 60

Institute for Public Relations

JUNE 5, 2023

This summary is provided by the IPR Organizational Communication Research Center Dr. Ward van Zoonen and colleagues studied the effect of information and communication technologies (ICTs) on employees’ stress and workload outside regular work hours. Researchers specifically focused on visibility (the accessibility of various behaviors, knowledge, preferences, and communication) and persistence (the permanence of communication due to the capability of … Continue reading Does Frequent

Employee 52

Employee Communications Technology Study 52

Landis PR

JUNE 5, 2023

Photo courtesy of Pixabay By Makenzi Jordan Rodriguez I’m sure we can all conjure up a memory of a specific workplace interaction defined by impolite or unpleasant behavior. Our first instinct might be to get defensive or snap back but it’s better to take a moment and consider next steps. Most often, these experiences affect workplace relationships longer than the immediate period.

Examples 52

Examples Agency Communications Publicity 52

Stern + Associates

JUNE 5, 2023

From Hollywood writers to U.S. Senators , everyone’s talking about generative artificial intelligence (AI) tools like ChatGPT, and the news isn’t slowing down. This transformative technology is already impacting industries around the world. Executives, policymakers and organizations need to stay on top of how these large language models (LLMs) work and their practical applications now, or they may be left behind.

Technology 118

Technology Ethics Leadership Groups 118

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.